CookieDev
The reasons to build a transportation app

3 min to read

The main thing is that transportation apps are made not only for transportation companies. That means that supply chain companies also develop and have benefited from them. In practice, you can't divide transportation and logistics mobile apps development. As each company is focusing on delivering best practices and services, that means that the app should support the whole logistic flow, such as managing warehousing, trucking, and logistics management needs.

Developing the app always starts from the reasons that you might need to cover. For example, building a transportation app for logistics management would facilitate seamless movement by optimizing supply routes, fleet administration, freight dispatching, and delivery schedule.
Well-known examples of transportation apps are Uber, Moovit, Citymapper, Google Maps, etc. Easily reduce paperwork: collect, manage, store the data in your app. Add more features and you can have a dashboard or visualized report with different metrics. Most transportation apps are made for optimizing the office process by automating. That leads to increased productivity. If that's not working it's highly likely that the solution is inefficient.
The logistics business is a complicated process that needs monitoring at all stages. Due to dividing into all stages, there can be blind spots in monitoring that can be a reason for some problems in business. In this case, tracking logistics operations via a mobile platform can help to eliminate many of these blind spots, enabling managers to maintain consistent visibility over products, goods, assets, as well as the employees involved in handling these items.

Driver efficiency. On the other hand, the drives use transportation apps. Such platforms help them to track billings, routes and check the monthly KPIs. It's actually the driver's report inside the app with the whole work history. They can even avoid visiting the head of manages, cause the platform can send everything automatically.

Customer Experience. Of course, users are engaged in this process of checking their logistics in real-time in the app. That helps to choose faster delivery, check the status of the order, and access real-time info or make an online payment.
Such apps attract customers and make the whole delivery transparent that leading to customer retention.

Marketing channel.
Transportation app it's a great platform for cross-selling, push notifications and other marketing things that combine marketing and social media channels.
The app reduces costs and improves management. That means that the app replaces ineffective methods. And the key feature is that all engaged users into one app/platform can communicate faster, solve problems and make a decision faster.

Tetyana Holovchenko
Co-founder, Marketing specialist at CookieDev
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